Today it was announced that the popular free Minnesota magazine Vita.MN will cease publication after it’s parent company, Star Tribune, has purchased another long serving local free magazine, The City Pages. I’ve had the pleasure of working for all three of these companies as a freelance illustrator and their impact on my career has been quite important. City Pages has been hiring me since I graduated out of art school and always seems to have a great subject matter to work with. I really hope the merger goes well for them and continue being a great voice for the local arts. It’s always been a pleasure working for them.
It’s hard to say goodbye to Vita.MN as there’s so much I can trace back to working with the magazine. I did a poster years ago for the local roller derby that caught the eye of the art director at the time, she hired me to do several covers and interior spots for the magazine that eventually lead to building my portfolio and client list. If it wasn’t for them I wouldn’t have gotten to work for Surly Brewing Company, which lead to more gigs at other breweries. I often tell this story when speaking to students at the Minneapolis College of Art and Design on how some jobs just keep leading to other jobs. It’s a beautiful thing and I’ll always appreciate Vita.MN magazine for doing that for me. It’s a shame to see such a great creative outlet like this go. So many Minnesota freelancers benefited from getting work from this publication. Hopefully they’ll be a new creative endeavor to fill the void. A big thanks to the great art directors I had the pleasure of working with over the years. Leslie Plesser, Holly Bradford, Claire Jenson, and Caroline Royce. Best of luck to all the current staff that are now on to their next chapter.